Beneath the surface of technology.
I write about the systems, incentives, and organizational realities that shape whether technology succeeds or fails.
Most of these emerged from building products, leading teams, and watching the same organizational patterns repeat across industries.
Current Work
The Agentic Manifesto
Ten essays on what changes when AI moves from experimentation to adoption — not the technology itself, but the economic, organizational, governance, and human consequences that emerge around it.
Foundational Essays
Earlier writing — same lens, different moments.
These pieces span different industries and periods. They're unified by a single question: why does technically sound innovation so often fail to change outcomes?
What Ties This Together
The questions have remained surprisingly consistent over time. The technology changes. The underlying challenges around incentives, coordination, adoption, and organizational behavior tend to repeat.
These essays describe the recurring patterns. The engagements are designed to help organizations navigate them.
See how an engagement works →The complete manifesto.
Ten essays exploring what organizations must rethink when capable AI systems become part of how work gets done.
Read the ManifestoSee How I Work →